Tracking Competitors

The Competitors section automatically discovers which other websites are appearing in Google's results for the same keywords you're tracking. You don't need to configure anything — competitors are found and logged every time a tracking run completes.

Opening the Competitors Page

From the Keywords page, click the Competitors button in the campaign header.

Competitor Stats

The Competitors Table

Each row shows:

• Domain — click the external link icon to visit their site
• Avg position — their average ranking across keywords where they appear
• Keywords — how many of your tracked keywords they rank for
• First seen — when GTrack first detected them

Filter by domain: Use the Filter by domain... search box.
Filter by status: Use the All statuses dropdown (Active / Lost).
Export: Click Export CSV to download the full list.

Competitor Detail Page

Click any competitor domain to open their detail page with stats (avg position, keywords, pages tracked, changes detected) and a full Page Snapshots history.

Page Snapshots

For each page on the competitor's site that ranked for your keywords, you can see:

• The URL, title, and meta description preview
• Number of snapshots captured and the latest date
• A timeline of changes (click Show X earlier snapshots to expand)
• Whether each snapshot had "No change" or "X changes" vs. the previous version

Use Export to download the snapshot list as a CSV.

What Competitor Tracking Tells You

• Who your real SEO competitors are (often different from business competitors)
• When a competitor updates their pages — spot content changes and optimization moves
• How competitive your tracked keywords are

Drilling into a Single Keyword

Competitors tell you who else is ranking. To understand why your own keyword ranks where it does — and how that has changed over time — open its individual detail page. Every keyword in the Keywords table is clickable and opens a full breakdown of its ranking history, search-volume metrics, and the actual SERP that GTrack captured on the last tracking run.

Opening a Keyword Detail Page

On the Keywords page, click any keyword name in the table.

At the top of the detail page you'll see:

• Keyword name with a copy icon
• Rank badge — current position (or -- if untracked)
• Device badge — Desktop or Mobile
• Location — the location used for this specific keyword
• Last tracked date
• Refresh button — runs tracking for this keyword immediately
• View Campaign button — returns to the Keywords table

Ranking History Chart

The Ranking History chart shows how this keyword's position has changed over time.

• The Y-axis shows position (lower = better; position 1 is at the top)
• The X-axis shows dates
• Hover over any point to see the exact date and position

Keyword Metrics

The Keyword Metrics panel shows Google Ads data for this keyword:

Click Sync from Google Ads to refresh the metrics with the latest data (requires a Google Ads connection).

SERP Results

View SERP

Click View SERP to open a live snapshot of the Google search results page in a new browser tab. This shows the full rendered SERP from the time of the last tracking run — organic results, ads, and SERP features included.

Raw JSON

Click Raw JSON to see the full raw API response from the tracking engine. This includes the parser engine, geo location, organic result count, and full HTML. Primarily useful for diagnostics.

Understanding Your Ranking Data

Updated on: 10/06/2026