Creating and Sharing GLocal Reports

What Reports does

Reports turns a month of your Google Business Profile performance into a page presentation with all the important metrics that you can send to a client.

It is presented as web page, (not a file) with its own link, that are valid indefinitely, and the client opens it in a browser — nothing to download, nothing to attach.

Reports are generated monthly depending of the Automation Settings that can be configured at your preference. You can also choose what sections are included in the report.
The section has three tabs: Sharing, Report Sections and Automation Settings.

1. Sharing

Sharing is where reports are generated and where you get the links to share them with your clients.

Generate a specific month

Pick a month (Pin 1​) and click Generate (Pin 2​). Any of the last 18 months is available.
This both creates a report that does not exist yet and refreshes one that does.

Most recent report & All reports

The newest report sits on its own, with its month named (Pin 3​) and its link ready to hand.
Every earlier month is listed below (Pin 4). Nothing expires — a client can open a report from a year ago.
All reports have 3 action buttons:

• Copy (Pin 5​) — puts the link on your clipboard to paste into an email or a message.
• Regenerate (Pin 6​) — rebuilds the report from current data, keeping the same link.
• Open (Pin 7​) — opens the report as the client will see it.

The badge at the top right, Auto-generated monthly (Pin 8​), tells you the schedule is on. It is configured on the Automation Settings tab.

Regenerating does not break the link. The URL stays the same, so a client who already has it sees the updated report the next time they open it. You don't have to send a replacement link.
Soon after a month ends you may see, on the report link or in the report itself:"Google hasn't provided search keywords for this period yet. Data can take a few days to appear — check back later and regenerate."And inside the report, "No keyword data available for the selected period."
Google releases keyword data later than the rest, and GLocal reports what it has rather than leaving a blank. Every other section is complete and correct.
Wait a few days, then Regenerate. The keywords fill in and the link does not change — a client who already has it sees the complete version.

This is also why Generate a specific month reaches back 18 months rather than only offering new reports: it exists to refresh, not only to create.

White Label Branding

Report links use GLocal's default domain unless you have set your own. A note at the foot of the tab tells you which is in use, and links through to White Label Branding setting where a custom domain can be configured.
With a custom domain set, a client opening a report never sees a GLocal or Wiremo address — the report is served from yours.

For more on about how to set-up a White Label Branding check out our next article:

2. Report Sections

Report Sections decides what a report contains. Each section is a switch, and the setting applies to every report generated from then on — including the automatic ones.

Eight sections are available and seven are on by default. The one that is off is GTrack Integration, because it needs a shared GTrack scan to embed.

• Search Intelligence & Keywords (Pin 1​) — search keyword performance, trends and ranking insights.
• Reputation Audit (Pin 2​) — review ratings, response rates and review performance.
• Recent Profile (Posts) (Pin 3​) — published posts, updates and content engagement.
• Recent Photos & Videos (Pin 4​) — photo and video counts, views and media performance.
• Show Declining Keyword Trend (Pin 5​) — highlights keywords losing impressions or clicks over the period.
• GTrack Integration (Pin 6​) — embeds shared GTrack scan maps in the report. Off by default.

Click Save Settings (Pin 7​) to apply.

Turning a section off is an editorial choice.

3. Automation Settings

Automatic Report Generation is the switch that makes the section run without you.
With it on, GLocal builds each month's reports on a schedule. With it off, nothing on this tab applies and every report has to be generated by hand from the Sharing tab.

There are only few things to set

What each report contains was already decided in the previous Report Sections tab, so nothing about content is chosen here. All that remains is when the reports are made.

1. Turn on Automatic Report Generation (Pin 1) — the switch at the top right of the box. Until it is on, nothing else on the tab applies.
2. Choose the day of the month (Pin 2) — pick a date from the calendar.
3. Save Settings (Pin 3) — apply it.

Below the calendar, four coloured notes describe the schedule you have just set.

• The generation day (Pin 4) — restates your choice as a sentence, so there is no doubt which date was saved.
• What each report covers (Pin 5) — reports are built for the previous full calendar month, and for all active businesses, not only the profile you are looking at. One scheduled run produces a report per business.
• The email (Pin 6) — on the chosen day an email goes out with the report links, and the reports use the default sections from the Report Sections tab.
• The Google delay ( Pin 7) — Google Business Profile data can arrive up to three days after a month ends. Scheduling on the 4th or later means the reports are built from complete figures. This is why the first three dates cannot be selected.

Why the 1st, 2nd and 3rd are unavailable
Google delivers Business Profile data with a delay of up to three days after a month ends. A report generated on the 1st would be built from data Google has not finished sending, and would understate every figure in it.
GLocal removes those three dates rather than letting you produce a report that is quietly wrong. The 4th is the earliest safe day.
The calendar stops at 28, so the same day exists in every month — a report set for the 30th would skip February.

Understanding a shared report

The report is the page behind the link — the one your client opens once you send it to them.
Every figure comes with its change against the previous month, shown in green when it rose and red when it fell.

The header

• Your branding — logo, website and support email, taken from White Label Branding. The client sees your agency, not GLocal. (Pin 1)
• Verified performance data — a badge stating the figures come straight from Google, not from anyone's estimate. (Pin 2)
• Business name, address and phone — exactly as Google holds them. (Pin 3)
• Categories — every category the profile is filed under, with the primary one highlighted. (Pin 4)
• The map — the location as it appears on Google Maps, with the profile's live star rating and review count. (Pin 5)
• Month selector — which month the report covers. (Pin 6)

The client can change the month.
That selector is not decoration. Someone reading the report can switch to any other month you have generated and compare for themselves — one link carries the whole history.

Business Profile Interactions

What people did after finding the profile, rather than how many saw it.

• Total Profile Interactions — every action below added together. (Pin 1)
• Directions — how many people asked Google for directions to the business. (Pin 2)
• Website Clicks — how many clicked through to the website from the profile. (Pin 3)
• Phone Calls — how many called using the number on the profile. (Pin 4)

Below the cards the same actions are plotted day by day, as a Line chart or a Stacked Bar. The line shows each action separately; the bar shows the total each day and what made it up.

Platform & Device Breakdown

Where the profile appeared, and on what. The four cards add up to the total.

• Total Searches — every appearance in the month. (Pin 1)
• Desktop Search — shown in Google Search, on a computer. (Pin 2)
• Desktop Maps — shown in Google Maps, on a computer. (Pin 3)
• Mobile Search — shown in Google Search, on a phone. (Pin 4)
• Mobile Maps — shown in Google Maps, on a phone. (Pin 5)

Two things are worth reading here. Mobile against desktop tells you whether people are looking the business up on the move or at a desk. Maps against Search tells you whether they are being found while navigating nearby, or while searching for what the business does — and those are two different kinds of customer.

Search Intelligence & Keywords

The keywords people typed before they arrived.

• Total Profile Visits from Search — how many visits to the profile came from a search. (Pin 1)
• Unique Keywords — how many different search terms led to it. A rising count means the profile is being found for a wider range of things. (Pin 2)
• The keywords themselves — the terms and how much each brought in. (Pin 3)

Google releases keyword data later than everything else. If a report was generated soon after month end, this section may read No keyword data available for the selected period while every other section is complete. Regenerating once Google publishes fills it in.

Profile Health & Reputation Audit

Two panels side by side.
Reputation Excellence — how the business is being reviewed:

• Total — reviews on the profile. (Pin 1)
• Rating — the star average. (Pin 2)
• Response Rate — the share of reviews that have had a reply. (Pin 3)
• Rating Distribution — how many reviews sit at each star. (Pin 4)
• Latest reviews — the reviews left during that month. (Pin 5)

Visual Engagement — what was published to the profile:

• Photos and Videos — how many were added that month. (Pin 6)
• Posts — how many updates were published. (Pin 7)
• Update Posts — those posts split by kind, Events and Updates. (Pin8)

Recent Profile Updates and Visual Identity

The last two sections show the work itself rather than counting it.

• Recent Profile Updates — each post published that month, with its type badge, its date, its text, how many media items it carried, and a View on Maps link that opens it live on Google.
• Visual Identity & Media — a gallery of the photos and videos added that month.

The figures above say the profile performed. These two show what was done to it.

You're all set

Once Report Sections and Automation Settings are configured, Reports runs on its own: a report per business per month, emailed to your clients, under your branding, on the day you chose.
The only thing worth doing by hand is checking the first report after each month end. If keyword data was still missing, regenerate it — everything else takes care of itself.

Updated on: 21/09/2026