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# Serp Tracker: Managing Keywords and Groups

# Managing Keywords

The **Keywords** page is the core of your SERP Tracker campaign. This is where you add, view, filter, and manage every keyword you want to track.



## Opening the Keywords Page

In the sidebar, click your campaign name then select **Keywords**.

![Keywords page showing campaign header with Run Tracking, Competitors, Settings buttons, keyword group tabs, and keyword table](https://storage.crisp.chat/users/helpdesk/website/-/7/f/2/f/7f2f2b9a81bb9000/image_nf389q.png)




## The Campaign Header

At the top of the Keywords page you'll see:

* **Campaign name** and domain
* **GSC badge** — shows the linked Google Search Console property
* **Active badge** — confirms the campaign is running
* **Serp credits button** — click to see a popup with your credit usage breakdown
* **Run Tracking** dropdown — triggers a tracking run immediately
* **Competitors** button — navigates to the Competitors page
* **Settings gear** — opens Tracking Settings for this campaign



## Running a Tracking Check

Click **Run Tracking** to open a dropdown with two options:

* **All keywords** — checks rankings for every keyword in the campaign
* **New keywords only** — only checks keywords that have never been tracked (saves credits)



## The Keywords Table

| Column | Description |
| ---- |
| **Keyword** | The search query being tracked |
| **Rank** | Current ranking position (or `--` if not yet tracked) |
| **Change** | Position change since previous run |
| **Was** | Previous ranking position |
| **Best** | Best ranking ever recorded |
| **Search Volume** | Monthly average search volume (scroll right) |
| **Competition** | Google Ads competition level (scroll right) |
| **CPC Low / High** | Cost-per-click bid range (scroll right) |
| **Location** | Geographic location used for this keyword |
| **Language** | Language setting |
| **Device** | Desktop or Mobile |
| **Ranking URL** | The page on your site that ranked |



## Filtering Keywords

Use the **Filter keywords...** search box to narrow the list. Use the **All devices** dropdown to show only Desktop or Mobile keywords.



## Adding a Single Keyword

Click **+ Add Keyword** to open the Add Keyword modal.

![Add Keyword modal showing Keyword field, Location with coordinates, Folder dropdown, Device, Language](https://storage.crisp.chat/users/helpdesk/website/-/7/f/2/f/7f2f2b9a81bb9000/image_rqqdax.png)

Fill in the keyword, location, folder (group), device (Desktop/Mobile/Both), and language, then click **+ Add Keyword**.



## Bulk Adding Keywords

Click **Actions → Bulk add** to open the Bulk Add modal.

![Bulk Add modal with multi-line keyword textarea, location, folder, device, and language settings](https://storage.crisp.chat/users/helpdesk/website/-/7/f/2/f/7f2f2b9a81bb9000/image_g4f57q.png)

Paste your keywords one per line. The counter shows "X keywords will be submitted." All keywords in the batch share the same Location, Folder, Device, and Language settings.



## The Actions Menu

![Actions dropdown menu showing Refresh and Bulk add options](https://storage.crisp.chat/users/helpdesk/website/-/7/f/2/f/7f2f2b9a81bb9000/image_g5t077.png)

* **Refresh** — triggers an immediate tracking run for all keywords
* **Bulk add** — opens the Bulk Add modal

When keywords selected: 

* **Run tracking** - runs serp tracker now for selected keywords 
* **Move ( x ) to folder **- move keywords from current folder to a different one.
* **Copy data** - copy to clipboard serp data of selected keywords



## Selecting & Removing Keywords

Check the checkbox next to any keyword to select it. A red Delete ( x )  button appears in the toolbar when keywords are selected.



## Opening a Keyword's Detail Page

Click any keyword name in the table to open its individual detail page with ranking history, metrics, and SERP results.



## Organizing Keywords with Groups

Once your keyword list grows past a dozen or so, grouping them by topic or page section keeps the Keywords table readable. **Groups** (also called folders) let you create named tabs across the top of the Keywords page and assign every keyword to one of them.



## Viewing Folders

Folders appear as tabs below the campaign header on the Keywords page. A **Default** tab always exists. Custom folders you create appear as additional tabs.

![Keywords page showing Default tab, custom group tab, "..." menu tab, and Add tab](https://storage.crisp.chat/users/helpdesk/website/-/7/f/2/f/7f2f2b9a81bb9000/image_13m941y.png)




## Switching Between Groups

Click any tab to filter the keyword table to show only keywords in that group.



## Creating a New Group

Click the **+ Add** tab at the end of the tab bar. An inline text field appears — type your group name and press Enter or click the checkmark to confirm. The new group appears immediately as an empty tab.



## Renaming a Group

Click the **"..."** tab that appears between your last custom group and the Add tab. A small menu appears with **Rename** and Delete options. Click **Rename**, edit the name in the inline field, and confirm.



## Assigning Keywords to Groups

When adding a keyword (single or bulk), choose your group from the **Folder** dropdown in the Add Keyword or Bulk Add modal.

![Add Keyword modal with the Folder dropdown highlighted](https://storage.crisp.chat/users/helpdesk/website/-/7/f/2/f/7f2f2b9a81bb9000/image_1eiesht.png)




## Why Use Groups?

* Track keywords for different products, services, or page types separately
* Compare performance across site sections
* Keep test keywords isolated from your main tracked set