How to Use GBP Audit in GLocal to Analyze and Optimize Your Google Business Profile

The GBP Audit in GLocal helps you review your Google Business Profile section by section and identify issues that may affect your local visibility.

It gives you a structured way to analyze your business information, check important profile details, and generate AI-based reports for each audit section.

1. Access GBP Audit

To begin using the audit tool:

• Open GBP Audit from the left sidebar
• Select the business you want to review

Once selected, GLocal opens the audit page for that business and loads all available audit sections.

2. What You Will See in GBP Audit

At the top of the page, you will see the main business details connected to the selected profile.

This includes:

• Business name
• Location ID
• Place ID

Below that, you will see the audit section menu, which is divided into separate parts of your Google Business Profile:

• NAP Analysis
• Categories & Services
• Profile Description
• Hours & Availability
• Attributes & Features
• Reviews & Media

Each section is designed to help you review one part of your profile in detail.

📍 NAP Analysis (Name, Address, Phone number)

The first section in the audit is NAP Analysis.

This section focuses on your core business details and contact information. It helps you review the most important profile data that should stay accurate and consistent across your Google Business Profile and other online listings.

1. What the NAP Analysis Section Displays

Inside NAP Analysis, GLocal displays several groups of information.

Business Name & Contact Details

Here you can review the main business details shown on your profile:

• Business Name
• Address
• Phone
• Website

This helps you quickly confirm that your public contact details are correct.

Social Media Links

This area shows connected business links such as:

• Facebook
• WhatsApp
• Appointment URL

These links help you review whether your profile is connected to the right external pages and customer contact points.

Location Details

This section includes important location-related profile data such as:

• Coordinates
• Google Maps URL
• Review URL

These details are useful for validating the profile location and checking the direct links connected to your Google Business Profile.

2. What You Can Do in the NAP Analysis Section

At the top of the section, you will see two main options:

• Grab Prompt
• Paste LLM Results

These options let you generate an AI audit for the current section.

Grab Prompt

When you click Grab Prompt:

• The audit prompt is automatically copied
• The Paste LLM Results window opens automatically

The copied prompt is prepared specifically for this section, so you can use it in your preferred AI tool to generate the audit result.

For best results, we recommend using Claude with its latest model, as it provides more accurate and structured JSON output.

Use the Prompt in an LLM (Large Language Model)

After copying the prompt:

• Open your preferred AI tool in the browser
• Paste the prompt
• Run the analysis

After the LLM generates the result:

• Copy the JSON output

We recommend using Claude with its latest model, but you can also use another LLM that can return clean JSON.

⚠️ Important Notes

Keep these points in mind:

• The audit runs through the prompt you paste into your LLM
• GLocal expects only JSON output
• This process happens in the browser
• It does not use GLocal AI tokens
• This method helps avoid expensive direct API calls for this type of analysis

3. Paste the Audit Result and Visualize It

• Paste it into Paste JSON Report from LLM
• Click Visualize

GLocal will then render the audit report for that section directly inside the interface.

4. What the NAP Audit Report Shows

After you paste the JSON result and click Visualize, GLocal builds a full report for the NAP Analysis section.

Each part of the report helps you understand your business data, spot inconsistencies, and see what should be fixed first.

4.1 Overview Summary

At the top of the report, you will see a summary with key metrics:

• Overall Score – shows the general quality of your NAP consistency
• Total Deductions – shows how many scoring deductions were applied
• Warnings – shows how many issues or risks were detected
• Citations Found – shows how many business listings or references were found online

This gives you a quick overview of how healthy your business data looks before reviewing the details.

4.2 Deductions

The Deductions section lists the issues that reduced your score.

Each deduction includes:

• the rule ID
• the points deducted
• a short explanation of what was found

Examples may include:

• business name issues
• address inconsistency
• missing social profile signals

This section helps you understand exactly which problems are affecting the audit score.

4.3 Warnings

The Warnings section highlights additional problems, inconsistencies, or risks found during the audit.

These warnings may include:

• incorrect directory details
• missing business profiles
• phone or address mismatches
• unclaimed listings

Warnings do not always mean a direct policy violation, but they show areas that should be reviewed and corrected.

4.4 Best Practices

The Best Practices section gives you practical recommendations based on the issues found in the report.

These suggestions may include:

• updating the business name
• correcting addresses on external directories
• making citation data more consistent
• creating missing business profiles

This section is useful because it turns the audit findings into clear improvement actions.

4.5 Missing Social Media Profiles

This section shows which major social platforms were not found during the audit.

Examples may include:

• TikTok
• Instagram
• LinkedIn
• Pinterest
• X (Twitter)
• YouTube

This helps you quickly identify missing social signals and decide whether you want to create or improve your business presence on these platforms.

4.6 Citations Found

The Citations Found table shows the business listings and references discovered online.

For each citation, GLocal may display:

• Platform
• Score
• Business Name
• Address
• Phone
• Website
• Category

You may also see the Biggest Issue highlighted at the top to show which citation has the most important inconsistency.

This section helps you compare how your business details appear across different sources.

4.7 Fix Order Playbook

The Fix Order Playbook gives you a step-by-step list of recommended actions in priority order.

Each step usually includes:

• the recommended fix
• the target platform
• a short explanation of why it matters
• a direct link to the source, when available

This helps you know what to fix first instead of guessing where to start.

4.8 Receipts (Proof of Errors)

The Receipts section shows proof of the incorrect data found online.

For each item, you may see:

• the source URL
• the incorrect data
• the recommended fix

This gives you direct evidence of what the audit found and helps you verify issues before making changes.

4.9 Evidence Registry

The Evidence Registry shows the collected references used to support the audit findings.

Each entry may include:

• an evidence ID
• the source text that was found
• a short relevance note
• a View Source button

This section helps you understand where the audit data came from and adds transparency to the report.

Together, these report sections help you review your NAP data in detail, confirm what is correct, and prioritize the fixes that can improve your Google Business Profile consistency.

⚠️ Important Notes About the Report

• The report is generated and displayed in your browser only
• It is stored temporarily in your browser local storage
• It is not saved in GLocal and cannot be accessed later
• The report can only be seen by the user who generated it

You will also see a Clear Report button, which allows you to remove the current report from the view.

👉 You can regenerate the report at any time after making changes.

• This process does not consume GLocal AI tokens
• You can run the audit as many times as needed

🧩 Categories & Services

In this section, you can review and optimize your business categories and services to improve your visibility in Google search results.

1. Categories Overview

At the top of the section, you will see all your business categories.

• The first category is your Primary Category
• The rest are Additional Categories
• You can click on any category to view its services below

The Primary Category has the strongest impact on your rankings.

2. Service Summary

The Service Summary gives you a quick overview:

• Total Services – all services detected
• Default Services – imported from Google Business Profile
• Custom Services – manually added or AI-generated

3. Services by Category

Below, you will see all services grouped by category.

Each category contains:

• A list of Default Business Services

• Any Custom Services you added

• Service descriptions for each item

📌 Note: Default services can sometimes repeat across multiple categories. This is normal behavior from Google Business Profile.

4. Add or Generate Services

Each Category includes two main options:

➕ Add Service (Manual)

• Click Add Service
• Enter:
• Service name (max 120 characters)
• Description (max 300 characters)
• Click Add Service to save

⚡ Generate 3 Services (AI)

• Click Generate 3 Services

AI will create:

• Service titles
• Optimized descriptions
• Click Edit to modify the content before saving
• Click Apply Service to add it

You can also generate another 3 services again, and repeat this process as many times as needed until you find the best options.

⚠️ Important:

Each generation will consume AI tokens

5. Rewrite Existing Services with AI

You can also improve existing services:

• Click the Rewrite button
• AI generates an improved version of the description

If the generated text exceeds 300 characters, you can edit it before saving.

You can:

• Edit it
• Or apply it directly

This helps you keep your services clear, optimized, and consistent.

⚠️ Important Note:

To rewrite default services, the Services feature must be enabled in your Google Business Profile.

If services are not enabled, editing or rewriting default services will not be available.

6. Use AI: Grab Prompt & Paste LLM Results

The Categories & Services section also allows you to use AI to generate or improve your services at scale.

You can:

• Click Grab Prompt

• Paste it into your preferred AI tool (we recommend Claude with its latest model)
• Generate the result
• Copy the JSON output

• Paste it into Paste LLM Results
• Click Apply / Visualize

👉 Follow the exact same steps described in the NAP Analysis section.

This will generate optimized services and descriptions based on your business categories.

7. Categories & Services Audit Report Explained

Once you paste the JSON and click Visualize, GLocal will generate a detailed audit report for your Categories & Services.

7.1 Overview Summary

At the top of the report, you will see key metrics:

• Overall Score – shows how well your categories and services follow best practices
• Compliance Status – indicates if your setup follows Google guidelines (e.g., Compliant / Non-Compliant)
• Total Issues – total number of detected problems
• Critical Issues – high-risk issues that should be fixed first

This section gives you a quick understanding of how optimized your services structure is.

7.2 Category Analysis

This section evaluates your selected categories.

It includes:

Primary Category

• Shows your main category
• Indicates if it is optimal or needs improvement
• Explains if it correctly reflects your main service

Additional Categories

• Reviews all secondary categories
• Marks them as:
• Optimal
• Acceptable
• or needing improvement
• Explains relevance and overlap with your main category

This helps you understand if your category setup supports your visibility in Google search.

7.3 Suggested Categories to Add

This section recommends new categories you may be missing.

Each suggestion includes:

• Category Name
• Type (usually Additional)
• Priority level (Low, Medium, High)
• Explanation of why it helps your visibility

This helps expand your reach for more relevant searches.

7.4 Services Analysis & Flagged Services

This section provides both a summary of your services and a detailed view of problematic entries.

At the top, you will see:

• Total Services – total number of services on your profile
• Compliant Services – services that follow Google guidelines
• Flagged Services – services that need fixes

This gives you a quick overview of how healthy your service structure is.

Below, the Flagged Services list shows services that violate guidelines or need improvement.

For each flagged service, you will see:

• Issue – what is wrong (e.g., keyword stuffing, promotional language, CTA phrases)
• Severity – Critical or Warning
• Recommendation – what needs to be changed
• Suggested Description – AI-generated compliant version

This section helps you quickly identify and fix problematic service descriptions to stay compliant and improve performance.

7.5 Duplicate Services

This section detects repeated or very similar services.

For each duplicate, you will see:

• The service name
• How many times it appears
• In which categories it is duplicated

Duplicate services can reduce clarity and may negatively impact rankings.

7.6 Missing Services

This section highlights important services you do not currently have.

Each entry includes:

• Service name
• Category
• Priority level
• Explanation of why it should be added

This helps you fill gaps in your service coverage.

7.7 Priority Actions

This section provides clear, actionable steps.

Each action includes:

• What to do
• Priority level (Critical / Medium / Low)
• Impact explanation
• Step-by-step guidance

This tells you exactly what to fix first.

7.8 Optimization Opportunities

This section provides strategic recommendations to improve your profile.

Examples include:

• Reducing duplicate services
• Writing better descriptions
• Expanding categories
• Structuring services properly

Each suggestion includes a potential impact explanation to help you understand why it matters.

Together, these sections give you a complete view of your Categories & Services optimization, helping you clean up, improve, and expand your Google Business Profile for better visibility and compliance.

✏️ Profile Description

In this section, you can review and improve your business description.

• You will see your current description as it appears on your Google Business Profile
• Click the blue rewrite icon (↻) to generate an AI Suggested Description
• If you like the generated version, click Replace Description to apply it
• Click Cancel if you want to keep your current text

📌 Note: Manual editing is not available yet, but will be added in a future GLocal update.

⏰ Hours & Availability

In this section, you can review your business hours and availability settings as they appear on your Google Business Profile.

⚠️ Important:

This section is view-only. You cannot edit anything here.

All changes must be made directly in your Google Business Profile (GBP).

1. Summary Overview

At the top, you will see key information about your business hours:

• Current Status – shows if your business is currently open or closed
• Configured Hour Types – number of hour types currently set
• Available Hour Types – all supported hour types in Google
• Consistent Hours – indicates if your schedule is consistent across days

This gives you a quick overview of how your business hours are set up.

2. Available Hour Types

Below the summary, you will see different types of hours such as:

• Breakfast
• Lunch
• Dinner
• Delivery
• Takeout
• Pickup
• Online Service Hours

Each type can be:

• Available – supported but not configured
• Configured – already set on your profile

This helps you understand which additional hour types you can use to better describe your business availability.

3. Regular Business Hours

This section shows your weekly schedule, including:

• Opening and closing time for each day
• Differences between weekdays and weekends

This allows you to quickly verify that your hours are correct and consistent.

⚠️ Important Notes:

• Hours are synced directly from your Google Business Profile
• Keeping accurate hours is important for customer trust and local rankings

⚙️ Attributes & Features

In this section, you can review your business attributes and features as they appear on your Google Business Profile.

⚠️ Important:

This section is view-only. You cannot edit anything here.

All changes must be made directly in your Google Business Profile (GBP).

1. Summary Overview

At the top, you will see a quick summary of your attributes:

• Total Attributes – total number of attributes available
• Boolean Features – yes/no type attributes
• URL Links – links such as website, booking, or social profiles
• Enabled Features – attributes currently active on your profile

This gives you a quick overview of how complete your business profile is.

2. Attributes Coverage

This section is divided into two parts:

Configured

• Shows attributes that are already set
• Includes values like Yes / No / Links
• Examples: parking options, accessibility, social links

Missing

• Shows available attributes that are not configured yet
• These represent opportunities to improve your profile

This helps you quickly identify what information is complete and what is missing.

⚠️ Important Notes:

• Attributes are pulled directly from your Google Business Profile
• Adding more relevant attributes can improve visibility and trust
• Always keep your attributes accurate and up to date in GBP

⭐ Reviews & Media

This section is view-only. All changes must be made directly in your Google Business Profile.

1. Review Statistics & Rating Breakdown

This section gives you a complete overview of your reviews:

• Total Reviews – total number of reviews on your profile
• Average Rating – your overall star rating
• Unreplied – number of reviews without a response
• Deleted – reviews that are no longer visible on Google

You will also see the rating distribution:

• Number of reviews for each star level (1 to 5 stars)
• Helps you quickly understand customer satisfaction trends

2. Performance, Media & Posts

This section combines your activity and content data:

Review Performance (Last 12 Months):

• Total Reviews – reviews received in the last year
• Average per Month / Week / Day – how frequently you receive reviews

Live Media:

• Photos – total number of images
• Videos – total number of videos
• Total Media – combined media count

Live Posts:

• Total Posts – number of published posts
• Post Photos / Videos – media used in posts
• Total Post Media – total media across all posts

✅ You’re All Set

You now know how to use the GBP Audit in GLocal to review every part of your Google Business Profile.

By going through each section:

• You can identify issues affecting your visibility
• Understand what needs to be fixed or improved
• Use AI tools to optimize your profile faster
• Keep your business data accurate and consistent

👉 The best approach is to review each section regularly and apply improvements.

As you make updates, you can always return and run the audit again to track improvements and keep your profile optimized.

Updated on: 25/03/2026