How to Use the Analytics Dashboard in GLocal

Understand Your Google Business Profile Performance

The Analytics Dashboard in GLocal helps you understand how customers discover and interact with your Google Business Profile.

GLocal collects performance data directly from Google Business Profile Insights and displays it in a simple dashboard.

GLocal can retrieve up to 18 months of historical data, which is the maximum period available through the Google Business Profile API.

The Analytics section contains three tabs:

• Metrics – profile interactions and search activity
• Keywords – search queries used to find your business
• Reviews Keywords – keywords extracted from customer reviews

This tutorial starts with the Metrics tab, which shows how customers interact with your profile.

1. Metrics – Business Profile Interactions

The Metrics tab shows how users find and interact with your Google Business Profile.

At the top, you can select the date range to analyze performance and use the Export button to download the selected data or all available analytics.

This section shows the actions customers take on your Google Business Profile:

1. Total Profile Interactions – The total number of actions users performed on your profile during the selected period.
2. Directions – The number of users who clicked Directions to navigate to your business.
3. Website Clicks – Shows how many users clicked the website link on your profile.
4. Phone Calls – The number of users who clicked the call button from your business profile.
5. Food Menu Clicks – Shows how many users opened your menu if one is available.
6. Year-over-Year Comparison – The percentage shown under each metric indicates the change compared to the same period last year, helping you quickly see if interactions are increasing or decreasing.

Interaction Trends

Below the metrics cards you will see a graph showing interaction trends over time.

At the top of the chart you will see selectable metric buttons. Each line represents a type of action:

• Directions
• Website Clicks
• Phone Calls
• Food Menu Clicks

These buttons are clickable filters. You can enable or disable any metric to focus on the data that matters most.

For example, if you only want to analyze phone calls, simply click Phone Calls and the chart will display only that metric.

You can also switch the chart visualization using the Line and Stacked Bar options on the right side of the chart.

The Line view shows how interactions change over time, while the Stacked Bar view groups all metrics into daily bars so you can easily compare total activity and the contribution of each interaction type.

Platform & Device Breakdown

This section shows where your searches come from.

Total Searches

The total number of times your business appeared in Google Search or Google Maps results.

1. Desktop Search - Users who discovered your business in Google Search on desktop devices.
2. Desktop Maps - Users who found your business in Google Maps on desktop.
3. Mobile Search - Users who discovered your business through Google Search on mobile devices.
4. Mobile Maps - Users who found your business directly in Google Maps on mobile.
5. Year-over-Year Comparison – The percentage shown under each metric indicates the change compared to the same period last year, helping you quickly see if interactions are increasing or decreasing.

For most local businesses, mobile maps searches are the largest traffic source.

These analytics help you understand:

• how customers find your business
• what actions they take
• which channels generate the most engagement

This helps you improve your Google Business Profile performance and track growth over time.

2. Keywords - Google Business Profile Keywords

The Keywords tab shows the search queries that customers used to find your Google Business Profile on Google Search and Google Maps.

At the top you can select the date range to analyze keyword performance.

This section also shows two key metrics:

• Total Profile Visits from Search – the total number of visits to your Google Business Profile generated from search queries.
• Unique Keywords – the number of different search terms that triggered your business listing.

The percentage displayed under each metric shows the change compared to the previous period, helping you understand if search visibility is increasing or decreasing.

Keyword Trends

Below the summary metrics you will see keyword trend categories.

Keywords are automatically grouped into four categories:

• Growing – keywords generating more visits than before
• Declining – keywords that are losing search visibility
• New – keywords that recently started bringing traffic
• Stable – keywords with consistent performance

Each keyword shows:

• the search term
• the percentage change in traffic
• the number of profile visits generated

You can also click Hide Keyword Trends to simplify the view if you want to focus only on the keyword list.

GBP Keywords List

The GBP Keywords list shows the top search queries bringing customers to your business.

Here you can:

• Search for a specific keyword
• See the number of profile visits generated by each keyword
• Identify the most valuable search terms driving traffic to your business

The bar indicator next to each keyword helps visualize which keywords generate the most visits.

You can also export the keyword data using the Export to CSV button, allowing you to download:

• Export Selected Months
• Export All Data

This makes it easy to analyze keyword performance externally or share reports with your team or clients.

3. Reviews Keywords - Insights from Google Reviews

The Reviews Keywords tab analyzes the text from your Google Business Profile reviews.

GLocal uses AI to extract important words and phrases from customer reviews, helping you understand what customers talk about most when reviewing your business.

Review Sentiment Trend

This section shows the sentiment of your reviews over time.

Reviews are automatically categorized into three sentiment types:

• Positive – reviews expressing satisfaction or praise
• Neutral – reviews with balanced or mixed feedback
• Negative – reviews expressing complaints or dissatisfaction

The chart displays how many reviews of each sentiment were posted over time, allowing you to quickly identify changes in customer satisfaction.

Review Keywords

This section displays the most common keywords extracted from your reviews.

At the top you will see:

• Unique Keywords – the number of different keywords extracted from reviews
• Total Keyword Mentions – the total number of times those keywords appear in reviews

Below, the keyword list shows:

• the keyword or phrase mentioned by customers
• the number of times it appears in reviews

This helps you quickly identify what customers like, mention, or talk about most when describing your business.

You can also export this data using Export keywords CSV if you want to analyze the keywords externally.

Updated on: 16/03/2026